Haley Wilson
Haley Wilson
Haley Wilson
FRACTIONAL ECOMMERCE & DIGITAL GROWTH LEADER
FRACTIONAL ECOMMERCE & DIGITAL GROWTH LEADER
FRACTIONAL ECOMMERCE & DIGITAL GROWTH LEADER
ABOUT/
I work with teams to identify the highest-impact opportunities, align around priorities, and move forward with a confident roadmap.
I work alongside founders, internal teams, and agency partners—bringing leadership without the commitment of a full-time hire.
LEARN MORE ABOUT ME
SERVICES/
Fractional Ecommerce Leadership
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Audits & Growth Strategy
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Strategic Ecommerce Projects
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Ecommerce strategy & priority setting
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Forecasting & KPI tracking
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Agency evaluation & management
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Integrated marketing calendars
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Team leadership & mentorship
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Interim leadership during parental leave & hiring transitions
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Customer journey & conversion analysis
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Retention, lifecycle & CRM strategy
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Acquisition & channel performance review
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90-day roadmap & growth recommendations
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Holiday & Cyber 5 planning and support
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Digital transformation: redesigns, rebrands & replatforming
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KPI frameworks, reporting & dashboards
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Special projects requiring cross-functional leadership
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Creative Concept & Moodboarding
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Brand Photography
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Portrait & Personal Branding Shoots
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On-Location or Studio Production
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Post-Production & Editing
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UX Strategy & Wireframing
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UI System Design
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Responsive Web Design
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Interaction & Motion Direction
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Design Handoff & Implementation Support
Fractional Ecommerce Leadership
Audits & Growth Strategy
Strategic Ecommerce Projects
SELECTED BRAND EXPERIENCE/
Experience across in-house and agency roles with fashion, beauty, footwear, fragrance, and lifestyle brands.
Experience across in-house and agency roles with fashion, beauty, footwear, fragrance, and lifestyle brands.
Brand experience reflects both in-house leadership and agency partnerships.
Brand experience reflects both in-house leadership and agency partnerships.
