SERVICES/
Senior ecommerce leadership for growth, change, and critical initiatives.
I work alongside consumer brands to clarify priorities, strengthen performance, and lead important ecommerce work from strategy through execution. My support generally takes one of three forms.
01 / FRACTIONAL ECOMMERCE LEADERSHIP
Ongoing leadership, embedded within your team.
I work alongside founders, internal teams, and agency partners to set direction, translate priorities into plans, strengthen performance, and keep critical work moving.
Best for brands that need an experienced ecommerce leader to create focus, coordinate teams and partners, and maintain momentum over time.
WHAT I CAN OWN
Strategy & Performance
• Ecommerce strategy and priority setting
• Annual planning, forecasting and budgeting
• KPI development and performance management
• Growth roadmap and initiative planning
Team & Partner Leadership
• Agency evaluation and management
• Cross-functional planning
• Team leadership and mentorship
• Accountability across key initiatives
Interim Leadership
• Maternity-leave coverage
• Hiring-transition support
• Leadership during periods of change
• Short-term coverage for open roles
ENGAGEMENT STRUCTURE/
Typically an ongoing monthly engagement, shaped around the needs, team, and priorities of the business.
Discuss Fractional Leadership
02 / ECOMMERCE GROWTH AUDIT
Clarity on what is limiting growth—and a focused plan for what comes next.
I focus on the areas most relevant to the business—across acquisition, retention, conversion, customer experience, merchandising, analytics, and operations—then translate the findings into clear priorities and an actionable roadmap.
Best for brands that need an objective perspective before making a larger investment, changing direction, or deciding where to focus next.
WHAT THE AUDIT COVERS/
Performance & Channel Review
• Acquisition and channel performance
• Reporting and KPI evaluation
Customer Journey & Retention
• Customer journey and conversion analysis
• Retention and lifecycle assessment
Roadmap & Recommendations
• Competitive and onsite review
• Prioritized opportunity matrix
• 90-day growth roadmap
• KPI and reporting recommendations
• Leadership working session
TIMELINE & DELIVERABLES/
Typically completed over approximately three weeks, depending on scope and data access. The engagement concludes with a clear findings summary, prioritized opportunity matrix, 90-day growth roadmap, KPI recommendations, and a collaborative leadership working session.
Talk About an Audit
03 / STRATEGIC ECOMMERCE PROJECTS
Focused ownership for high-impact ecommerce initiatives.
Some initiatives need more than outside recommendations. I define the plan, align the right teams and partners, and lead the work from strategy through execution.
Best for brands navigating a rebrand, replatform, major launch, agency transition, seasonal priority, or transformation that needs dedicated senior ownership.
Digital Transformation
• Rebrands and replatforming
• Reporting frameworks and dashboards
• Customer journey optimization
Growth Initiatives
• Holiday and Cyber 5 planning
• CRM and retention transformation
• Conversion and revenue-growth initiatives
• New channel or program launches
Cross-Functional Execution
• Agency searches and transitions
• Initiative planning and workstream management
• Team, agency, and stakeholder alignment
ENGAGEMENT STRUCTURE/
Scoped around a defined initiative, timeline, and set of outcomes.
Discuss a Strategic Project
WHERE TO BEGIN/
Not sure which kind of support fits?
Tell me what your business is working through, and I’ll help you identify the most useful place to begin.
Ongoing Leadership
Fractional Ecommerce Leadership
Clarity and Priorities
Ecommerce Growth Audit
A Critical Initiative
Strategic Ecommerce Projects
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